Look - Look | BRAND HISTORY
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Look Brand History

 

 

 

 

 

 

1947

Mr Jean BEYL develops the first “safety ski binding”: the "Anti-Fracture", featuring a rotating plate on the ski with lateral elastic travel.

 

1951

BEYL establishes the LOOK fixations company in Nevers, France.

 

1963

The N17 is first “PIVOT” binding, providing a level of protection and performance never achieved before.

 

 

1970

Jean Noël AUGERT, Ingrid LAFFORGUE, Billy KIDD, and Michèle JACOT win gold medals in Val Gardena World Championship.

 

 

 

1974

The new LOOK factory is built in Rue de la Pique, Nevers – where LOOK bindings are still produced to this day.

 

 

1983

LOOK completely redesigns the product offerings and the 99 World Cup, the 99HP, 59, 39, and Integral models debut.

1984

Inspired by Piet Mondrian’s paintings, the now iconic LOOK logo is introduced.

 

1994

A new history begins as LOOK fixations is purchased by Rossignol on August 1st 1994.

Alberto TOMBA wins the Silver medal in Slalom at the Lillehammer Olympic Games; as well as the 1995 Slalom World Cup and Overall.

2002

Jean-Pierre VIDAL wins the Gold medal in Slalom at the Salt Lake City Olympic Games.

 

2008

The LOOK C-Cube launches, becoming the lightest integrated system available on the market.

2009

The iconic PIVOT returns!

Aurélien DUCROZ wins the Freeride World Tour Championship.

 

 

2012

The LOOK X-Press system wins the Eco-Responsibility Award at ISPO.

 

 

 

2013

Jean-Frédéric CHAPUIS wins the SkierCross World Cup.

 

 

 

 

 

2017

Tessa WORLEY wins the Gold medal in GS in St. Moritz. 

Historical.Jean-Frédéric CHAPUIS wins the Crystal Globe for the 3rd time in a raw as skicross worldcup winner.

2018

23 medals at the Olympics in PyeongChang

65 podiums on the Alpine World Cup Circuit

Henrik HARLAUT and David WISE bring the new Pivot Forza to the summit at the X games in Aspen.

2019

63 podiums on the Alpine World Cup Circuit

Petra VLHOVA and Henrik KRISTOFFERSEN are both GS world champions in Are

Perrine LAFFONT is also Mogul World Champion and she wins the Crystal Globe.

2020

23 victories on the 62 podiums gathered on the Alpine World Cup Circuit.

3 crystal globes won by Federica BRIGNONE (including the « BIG Globe » of the overall, GS and combined)

2 crystal globes for Petra VLHOVA (SL and Parallel)

2 crystal globes for Henrik KRISTOFFERSEN (GS and SL)

Gold Pivots and 2 crystal globes for Perrine LAFFONT (Freestyle Overall and Moguls) who wins 8 stages on 10 in total!

TO BE CONTINUED ...